Profile

Dena Afshari Consulting delivers short‑term merchandising and assortment support for premium fashion brands facing seasonal complexity or capacity gaps. The consultancy supports brands to improve sell-through, optimising product rotation, and managing seasonal launches efficiently. Project durations are flexible, with optional renewal tailored to each client’s needs. Typical deliverables include assortment analysis and collection planning, as well as sell-through reporting and actionable recommendations that align stock with commercial objectives.